Hi there. Thanks for visiting. My name is Denise Wainer. I am currently the Director of Marketing and Communications for Day & Zimmermann, an architectural and engineering firm in Philadelphia.
Previously, I spent 8+ years working at an engineering firm in New Jersey. Originally, I joined the team as an Art Director but transitioned to the Director of Communications in two short years. Prior to that, I had spent two years running my own design studio for start-ups, and small & local businesses. I was also an Art Director at the North American Publishing Company and a Senior Designer at a financial firm located in Phoenix, Arizona.
My focus is to understand, communicate, and execute upon user behavior through both quantitative and qualitative research and analysis. I aim to bring the design and engineering process closely together, focusing on creating experiences for the user, while just as importantly taking business and brand needs into consideration from the start.
I’ve had the opportunity to support many types of clients. It has allowed me to become well versed in several different mediums that ultimately tie together the complete marketing process. From print and web design, digital and social media marketing, and CRM management that introduced me to the world of marketing automation, lead generation, campaign analytics, tracking and reporting–I have a full circle understanding of the marketing concept.